Mantra Muugdha opened with approximately ₹14 Lakhs net, which was considered a strong opening for an Odia fantasy-thriller film.

The opening benefited from:

• Strong curiosity around the fantasy-thriller concept
• Fresh cinematic atmosphere
• Good promotional buzz
• Audience interest in experimental storytelling
• Positive advance discussions on social media

The movie’s fresh genre presentation helped attract younger audiences during the opening weekend.

On Day 2, the collection dropped slightly from ₹14 Lakhs to ₹12 Lakhs.

This happened mainly because:

• The initial curiosity audience had already watched the movie on Day 1
• Regional films often experience slight Saturday fluctuations
• Occupancy was stabilizing after opening-day excitement

However, the drop was not considered dangerous because the movie still maintained decent occupancy.

Day 3 became the movie’s first major growth point as collections jumped to approximately ₹17 Lakhs net.

This growth happened because:

• Audience reviews became highly positive
• Social media discussions increased strongly
• Fantasy-thriller elements attracted younger viewers
• Weekend family audiences started visiting theatres
• Word-of-mouth publicity improved occupancy

The Sunday jump clearly showed that audiences were recommending the movie to others.

After the weekend ended, the movie experienced expected weekday drops between Day 4 and Day 8.

Collections stayed between ₹9 Lakhs and ₹12 Lakhs during this period.

The reasons behind the drops included:

• Regular weekday occupancy decline
• Office and school working days
• Limited regional theatre market
• Reduced family audience turnout on weekdays

However, the most important positive sign was that the movie never collapsed completely. It maintained stable collections consistently.

The biggest turning point came during the second weekend.

On Day 9, the collection suddenly jumped to approximately ₹18 Lakhs net, followed by the film’s biggest collection day on Day 10 with approximately ₹23 Lakhs net.

This massive growth happened because:

• Strong positive word-of-mouth spread widely
• Social media hype increased significantly
• Repeat audiences returned to theatres
• Weekend occupancy became very strong
• Fantasy and thriller elements gained popularity
• Younger audiences strongly promoted the movie online

The second weekend success officially transformed the movie from a “stable performer” into a “successful theatrical hit.”

After the massive second weekend growth, the movie again dropped to approximately ₹8 Lakhs net on Day 11.

This happened because:

• Post-weekend weekday effect
• Natural audience slowdown after peak Sunday occupancy
• Reduced repeat audience traffic on working days

However, the important positive factor was that the movie recovered again on Day 12 instead of collapsing.

On Day 12, the movie again improved slightly and collected approximately ₹10 Lakhs net.

This recovery proved:

• The audience interest was still active
• Occupancy remained stable
• The film had developed long-run potential
• Word-of-mouth support continued strongly

The Day 12 recovery became an important sign that the film could continue its theatrical journey successfully.